Spaghettini

Spaghettini has been serving up top-notch food, drinks and entertainment for over 35 years. They have been so successful because they constantly reinvent the restaurant. Gath Design has been tasked with rebranding for their next decade.

BRANDING

Spaghettini got a rebrand that plays homage to their jazz entertainment roots. It’s with this spirit and a modern twist that has inspired
the brand design as it moves forward. A complete style guide was created to set the tone for everything from the website design to graphic layouts to photography and type design.

COOKBOOK DESIGN

Spaghettini came to Gath Design with the task of designing a cookbook for their 35th anniversary. Because we’ve already designed a cookbook for their 30th anniversary, we knew that we had to come up with a different approach for their new one.

Spaghettini is known for their food, drinks and world-class jazz entertainment. It’s those relationships that Spaghettini has with artists that we highlighted in their new cookbook. Each chapter is dedicated to a different artist and begins with a story about those decades-long relationships. Then the chapter highlights that artist’s favorite food and drinks along with recipes for each. But we knew that the Spaghettini experience wouldn’t be complete without a soundtrack, so that’s why we start each chapter with a QR code that takes the user to a curated playlist of that artist’s music. This truly is the only way to enjoy Spaghettini at home–food, drink, and music.

PHOTOGRAPHY

Producing and art directing photo shoots is a big part of creating the identity of a brand. Gath Design set the graphic voice by directing photo shoots of Spaghettini’s food, drink and entertainment for use in print, online and in social media.

ENVIRONMENTAL GRAPHICS

When rebranding a whole restaurant, the interior also needs to reflect the new look. Designing a new stage backdrop and producing oversized wall art featuring the artists who they have had decades-long relationships with reinforced the branding that leaned into Spaghettini’s jazz roots. This not only transformed their entertainment lounge into a world-class venue, but it also reinforced the relationships with the artists.

DIGITAL MARKETING

Connecting with Spaghettini’s following requires an approach that stays true to their soul – the right mix of food, drinks, and entertainment – while being presented in a consistent graphic voice. Always keeping this in mind strengthens their message and their brand, while creating stronger connections with their patrons.