Year over year, Honda Motorcycles needs to reinvent itself to stay relevant at retail and in the eye of the consumer. This means concepting fresh ideas to reinvigorate the brand, shooting photography for new products and concepts and producing new brochure and marketing materials on an annual cycle. Internal materials were also needed to keep dealers all on the same page.
SPECIALTY PRINT DESIGN
Honda produced a high-end custom-inspired motorcycle that required a special way to promote the bike. Brochures were produced for those interested, however if you were one of the lucky ones to call the Rune yours, you were given a leather-bound version of the brochure with a metal cover painted to match the color of your new Honda Rune.