Beach Orthopaedic Specialty Institute
IDENTITY DESIGN
The BOSI logo was inspired by the waves crashing on the sand, mimicking the silhouettes of each of the letters. It also represents the gradual straightening of the shapes going from left to right, creating a metaphor of the healing process – taking something that’s broken and making it straight again.
ENVIRONMENTAL GRAPHICS & SIGN DESIGN
Along with signage and window graphics, we were also tasked with designing oversized environmental graphics for their waiting room. BOSI treats top-tier athletes and their offices reflect the great ones by showing off their sports memorabilia. To reflect their connection to sports, we commissioned local oil painting artist, Pil Ho Lee, to paint impressionist paintings of the most famous images from Sports Illustrated covers. Those paintings were blown up larger than life and now adorn their walls.
DIGITAL MARKETING
Connecting with BOSI’s patients requires an approach that stays true to their mission – serving their patients with a personal approach to their needs, which includes giving them important information to help them live their healthiest life. Always keeping this in mind strengthens their message and their brand, and provides value to their communications, all while creating stronger connections with their clientele.
