1 XCEL Shields
1XCEL, an action sports brand for those who demand protection in high-impact sports, needed a bold voice that reflected their users. Custom block lettering paired with a bright yellow against contrasting black set the tone for a brand that made no apologies for standing out.
The packaging design for 1XCEL needed to stand out on the shelf and the design took that into consideration – and more. Bold graphics along with custom boxes were designed to make sure the brand was heard.